Privacy Policy

Privacy Policy

Last updated: 2 November 2026

Sy Tours Ltd (“SyTours”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store, share and protect your personal data when you visit our website, contact us, submit an enquiry, make a booking or otherwise use our travel services.

We process personal information in accordance with applicable UK data protection law, including the UK General Data Protection Regulation (“UK GDPR”), the Data Protection Act 2018 and, where relevant, the Privacy and Electronic Communications Regulations 2003 (“PECR”).

1. Who We Are

For the purposes of UK data protection law, the data controller is:

Sy Tours Ltd
Website: www.sytours.co.uk
Email: info@sytours.co.uk
Address: 20-22 Wenlock Road, London, England, N1 7GU
Company number: 10445663

As the data controller, Sy Tours Ltd is responsible for deciding how and why your personal information is processed.

2. Information We Collect

We may collect personal information directly from you when you:

• Submit an enquiry through our website
• Contact us by telephone, email, WhatsApp or social media
• Request a quotation or travel recommendation
• Make or enquire about a booking
• Communicate with us about an existing trip or booking
• Subscribe to marketing communications
• Participate in promotions, competitions or events
• Otherwise interact with SyTours

Depending on your interaction with us, the information we collect may include:

• Your name
• Email address
• Telephone or WhatsApp number
• Home or billing address, where required
• Travel destination
• Preferred travel dates
• Departure location
• Number of travellers
• Names or details of other travellers included within your booking
• Type of trip or travel experience requested
• Budget information
• Accommodation preferences
• Flight or transport preferences
• Information contained within your enquiry or communications
• Booking information and references
• Payment and transaction information
• Communications between you and SyTours

Where necessary to arrange a booking, we may also request information required by airlines, hotels, tour operators, transfer providers, attractions, insurance companies or other travel suppliers.

We will only request personal information that is reasonably necessary for the relevant purpose.

3. Information About Other Travellers

If you provide personal information about another person, such as a family member, partner or other traveller, you should ensure that you are authorised to provide that information to us.

Where appropriate, you should also make that person aware of this Privacy Policy.

4. Information We Receive From Other Sources

In some circumstances, we may receive personal information about you from third parties.

These may include:

• Another traveller making a booking on your behalf
• Travel suppliers
• Tour operators
• Hotels
• Airlines
• Transport providers
• Payment providers
• Referral partners
• Technology platforms
• Social media or messaging platforms where you contact us through those services

Where required by law, we will provide appropriate privacy information when we receive personal data about you from another source.

5. Information Collected When You Use Our Website

When you use our website, certain technical information may be collected automatically.

This may include:

• IP address
• Browser type
• Device type
• Operating system
• Pages visited
• Date and time of your visit
• Approximate location derived from your IP address
• Referring website or traffic source
• Website interactions
• Cookie or similar technology identifiers

Some of this information may be collected through cookies, analytics services and similar technologies.

Please see the Cookies section below for further information.

6. How We Use Your Personal Information

We may use your personal information to:

• Respond to enquiries
• Discuss and plan your travel requirements
• Prepare quotations, itineraries and travel recommendations
• Arrange flights, accommodation, transport, tours, events and other travel services
• Administer and manage bookings
• Contact travel suppliers on your behalf
• Process or administer payments
• Provide booking confirmations and travel information
• Communicate important information about your booking
• Provide customer support
• Manage cancellations, amendments, complaints or refunds
• Maintain appropriate business, accounting and transaction records
• Prevent and detect fraud, misuse and security threats
• Improve our services and customer experience
• Operate and improve our website
• Understand how customers use our website and services
• Send marketing communications where legally permitted
• Establish, exercise or defend legal claims
• Comply with legal, regulatory, tax and accounting obligations

We will not use your personal information for purposes that are incompatible with those described in this Privacy Policy unless permitted or required by law.

7. Our Lawful Bases for Processing

Under UK data protection law, we must have a lawful basis for processing personal information.

Depending on the circumstances, we may rely on the following lawful bases.

Contract

We may process your information where it is necessary:

• To take steps at your request before entering into a contract; or
• To perform a contract with you.

For example, we may need to process your information to prepare a travel quotation, make a reservation or administer a booking.

Legitimate Interests

We may process personal information where this is necessary for our legitimate business interests and those interests are not overridden by your rights and freedoms.

Our legitimate interests may include:

Protecting our website, systems and business against

Responding to customer enquiries

Providing and improving customer service

Operating and improving our business

Maintaining appropriate business records

Understanding the effectiveness of our services